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a:The Boathouse, Freshwater Bay, Isle of Wight, PO40 9RA

Privacy policy

The following is taken from your current site and before spending time formatting it I thought it best to check it is still the correct version?


This privacy policy applies between you, the User of this Website and Freshwater Independent Lifeboat, the owner and provider of this Website. Freshwater Independent Lifeboat takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

Please read this privacy policy carefully.

Definitions and interpretation

1In this privacy policy, the following definitions are used:


3collectively all information that you submit to Freshwater Independent Lifeboat via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;


5a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below (Cookies);

6Data Protection Laws

7any applicable law relating to the processing of personal Data, including but not limited to the Directive 96/46/EC (Data Protection Directive) or the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in the UK;


9the General Data Protection Regulation (EU) 2016/679;

10Freshwater Independent Lifeboat, 

11we or us

12Freshwater Independent Lifeboat, a company incorporated in England and Wales with registered number The Boathouse whose registered office is at Freshwater Bay, Isle of Wight, PO40 9RA;

13UK and EU Cookie Law

14the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011;

15User or you

16any third party that accesses the Website and is not either (i) employed by Freshwater Independent Lifeboat and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Freshwater Independent Lifeboat and accessing the Website in connection with the provision of such services; and


18the website that you are currently using,, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

19In this privacy policy, unless the context requires a different interpretation:

1the singular includes the plural and vice versa;

2references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;

3a reference to a person includes firms, companies, government entities, trusts and partnerships;

4"including" is understood to mean "including without limitation";

5reference to any statutory provision includes any modification or amendment of it;

6the headings and sub-headings do not form part of this privacy policy.

Scope of this privacy policy

1This privacy policy applies only to the actions of Freshwater Independent Lifeboat and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

2For purposes of the applicable Data Protection Laws, Freshwater Independent Lifeboat is the "data controller". This means that Freshwater Independent Lifeboat determines the purposes for which, and the manner in which, your Data is processed.

Data collected

1We may collect the following Data, which includes personal Data, from you:


2date of birth;


4job title;


6contact Information such as email addresses and telephone numbers;

7demographic information such as postcode, preferences and interests;

8financial information such as credit / debit card numbers;

2in each case, in accordance with this privacy policy.

How we collect Data

1We collect Data in the following ways:

1data is given to us by you;

2data is received from other sources; and

3data is collected automatically.

Data that is given to us by you

1Freshwater Independent Lifeboat will collect your Data in a number of ways, for example:

1when you contact us through the Website, by telephone, post, e-mail or through any other means;

2when you register with us and set up an account to receive our products/services;

3when you complete surveys that we use for research purposes (although you are not obliged to respond to them);

4when you enter a competition or promotion through a social media channel;

5when you make payments to us, through this Website or otherwise;

6when you elect to receive marketing communications from us;

7Given In Person;

8in each case, in accordance with this privacy policy.

Data that is received from publicly available third parties sources

1We will receive Data about you from the following publicly available third party sources:


Data that is collected automatically

1To the extent that you access the Website, we will collect your Data automatically, for example:

1we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content.

2we will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below, headed "Cookies".

Our use of Data

1Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:

1internal record keeping;

2improvement of our products / services;

3transmission by email of marketing materials that may be of interest to you;

4contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Website;

2in each case, in accordance with this privacy policy.

3We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed "Your rights" below).

4For the delivery of direct marketing to you via e-mail, we'll need your consent, whether via an opt-in or soft-opt-in:

1soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under "soft opt-in" consent, we will take your consent as given unless you opt-out.

2for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we'll provide.

3if you are not satisfied about our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed "Your rights" below.

5When you register with us and set up an account to receive our services, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

Who we share Data with

1We may share your Data with the following groups of people for the following reasons:

1any of our group companies or affiliates - to ensure the proper administration of our website and business;

2our employees, agents and/or professional advisors - to obtain advice from professional advisers;

3third party service providers who provide services to us which require the processing of personal data - to help third party service providers in receipt of any shared data to perform functions on our behalf;

4third party payment providers who process payments made over the Website - to enable third party payment providers to process user payments and refunds;

5relevant authorities - to facilitate the detection of mental health, suicide prevention, crime prevention, or the collection of taxes or duties;

6in each case, in accordance with this privacy policy.

Keeping Data secure

1We will use technical and organisational measures to safeguard your Data, for example:

1access to your account is controlled by a password and a user name that is unique to you.

2we store your Data on secure servers.

3payment details are encrypted using SSL technology (typically you will see a lock icon or green address bar (or both) in your browser when we use this technology.

2We are certified to ISO 27001. This family of standards helps us manage your Data and keep it secure.

3Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: .

4If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit Get Safe Online is supported by HM Government and leading businesses.

Data retention

1Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted.

2Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

Your rights

1You have the following rights in relation to your Data:

1Right to access - the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is "manifestly unfounded or excessive." Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.

2Right to correct - the right to have your Data rectified if it is inaccurate or incomplete.

3Right to erase - the right to request that we delete or remove your Data from our systems.

4Right to restrict our use of your Data - the right to "block" us from using your Data or limit the way in which we can use it.

5Right to data portability - the right to request that we move, copy or transfer your Data.

6Right to object - the right to object to our use of your Data including where we use it for our legitimate interests.

2To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address: .

3If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner's Office (ICO). The ICO's contact details can be found on their website at

4It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

Transfers outside the European Economic Area

1Data which we collect from you may be stored and processed in and transferred to countries outside of the European Economic Area (EEA). For example, this could occur if our servers are located in a country outside the EEA or one of our service providers is situated in a country outside the EEA. We also share information with our group companies, some of which are located outside the EEA.

2We will only transfer Data outside the EEA where it is compliant with data protection legislation and the means of transfer provides adequate safeguards in relation to your data, eg by way of data transfer agreement, incorporating the current standard contractual clauses adopted by the European Commission, or by signing up to the EU-US Privacy Shield Framework, in the event that the organisation in receipt of the Data is based in the United States of America.

3To ensure that your Data receives an adequate level of protection, we have put in place appropriate safeguards and procedures with the third parties we share your Data with. This ensures your Data is treated by those third parties in a way that is consistent with the Data Protection Laws.

Links to other websites

1This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Changes of business ownership and control

1Freshwater Independent Lifeboat may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Freshwater Independent Lifeboat. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

2We may also disclose Data to a prospective purchaser of our business or any part of it.

3In the above instances, we will take steps with the aim of ensuring your privacy is protected.


1This Website may place and access certain Cookies on your computer. Freshwater Independent Lifeboat uses Cookies to improve your experience of using the Website and to improve our range of products and services. Freshwater Independent Lifeboat has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

2All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

3Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling Freshwater Independent Lifeboat to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.

4This Website may place the following Cookies:

5Type of Cookie


7Strictly necessary cookies

8These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

9Analytical/performance cookies

10They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

11Functionality cookies

12These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

13You can find a list of Cookies that we use in the Cookies Schedule.

14You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.

15You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

16It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

17For more information generally on cookies, including how to disable them, please refer to You will also find details on how to delete cookies from your computer.


1You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

2If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

3Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

4This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to this privacy policy

1Freshwater Independent Lifeboat reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations. 


3You may contact Freshwater Independent Lifeboat by email at .


1This privacy policy was created using a document from Rocket Lawyer (

214 February 2019



Below is a list of the cookies that we use. We have tried to ensure this is complete and up to date, but if you think that we have missed a cookie or there is any discrepancy, please let us know.

Strictly necessary

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Technical Cookies

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performance cookies

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